Detail

MBA Marketing having 10 years of experience in marketing and brand development, preferably in the building material industry. Incumbent is responsible for the planning, designing and implementation of the comprehensive marketing strategy of the company. Important job is to develop the appropriate programs to assist the sales department in order to boost the sales and revenue.

Excellent communication, presentation, analysis and team management skills are prerequisites.

JOB DESCRIPTION – GM MARKETING / CMO

The GM MKT/ CMO shall position company’s business to new heights by introducing and launching new creative strategies and plans which may bring company a greater market share, high corporate image and intellectual gains in the next 1 to 3 years.

OBJECTIVES

• Increase brand equity and company’s market share
• Develop monthly price indexing and improve profitability
• Improve corporate image through an aggressive, strong and creative campaign.
• Organize regular nationwide events & seminars for direct interaction with key customers and end users
• Formulate and execute trade marketing campaigns across retail network nationwide
• Develop a database and analyze customer leads and its conversion into business coordination with all the departments for the successful implementation of the overall and respective plans

CORE RESPONSIBILITIES

• Design, develop, launch and implement New Marketing Plan for the company defining key strategies for respective segments retail, corporate and household campaigns.
• Market analysis with respect to market conditions, trends, competitor activities vs Company’s business leads and actual sales after launch of marketing campaign.
• Execute aggressive branding and awareness strategies nationwide across different sales channels.
• Supervise creative and digital team for execution of marketing campaigns achieving company’s set objectives.
• Plan and administer control over the approved budget maintaining value for money invested.
• Manage PR and media releases in print, electronic and social media about company’s milestones achieved during the year.
• Handle and manage the entire marketing department with professional supervision to support and execute the set marketing plan.
• Develop and execute merchandising material for POS awareness.
• Generating new business lead through telemarketing team
• Promoting the brand at trade shows and major industry-related events.
• Manage the Company`s events through the year as per the plan.

Please apply in confidence to JOBS.MARKET@FF.COM.PK latest by Nov 20,2022 by mentioning the position title in the subject line.

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